Keith Charles Wong Tend

FRONT-END DEVELOPER

Proven Technical Developer for the Last 20 years

Professional Profile

Experienced Front-End Developer who has worked on high profile sites such as Mylife.com, Fx Networks, The Voice, American Idol, and The X-Factor. Was involved in building the HTML and CSS styles for The Voice voting App. Was also involved in rebuilding the front facing pages for American Idol, and The X-Factor from the ground up using HTML, CSS (LESS) and JavaScript (jQuery). Prior eight years experience includes hand built consumer sites, registration paths, user accounts, and purchase flows. Self-driven team player who is involved in the full life cycle of the projects developed. An organized multi-tasker, excellent in communicating front-end tasks to a team of developers, designers, and product owners assuring quality user-facing products are delivered on short deadlines. Takes pride in developing the best user experience while applying W3C web standards across multiple browsers. Building front-end experiences that educate, acquire, and retain customers to achieve team's core KPIs.

  • HTML

  • HTML5

  • CSS

  • CSS3

  • Responsive

  • Photoshop

  • Basic JavaScript

  • jQuery

  • WordPress

  • Agile & Scrum

  • LESS

  • SASS

  • Grunt

  • Bootstrap

  • GitHub

  • SVN

  • Emails

  • Newsletters

  • Shopify Liquid

  • Optimizely

  • Litmus

Ad/ Print Work

Ad banners used on www.beatjunkies.com and print work used for patches and t-shirts for Ralph Gracie Jiu-Jitsu Black Belt Brad Jackson.

Hobbies and Interests

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Quote

“WILL POWER: — Recognizing that the power of will is the supreme court over all other departments of my mind, I will exercise it daily, when I need the urge to action for any purpose; and I will form HABIT designed to bring the power of my will into action at least once daily.”

Bruce Lee

Keith Charles Wong Tend

kctend@gmail.com | download resume

FRONT-END DEVELOPER

Proven Technical Developer for the Last 20 years

Professional Profile:

Experienced Front-End Developer who has worked on high profile sites such as Mylife.com, Fx Networks, The Voice, American Idol, and The X-Factor. Was involved in building the HTML and CSS styles for The Voice voting App. Was also involved in rebuilding the front facing pages for American Idol, and The X-Factor from the ground up using HTML, CSS (LESS) and JavaScript (jQuery). Prior eight years experience includes hand built consumer sites, registration paths, user accounts, and purchase flows. Self-driven team player who is involved in the full life cycle of the projects developed. An organized multi-tasker, excellent in communicating front-end tasks to a team of developers, designers, and product owners assuring quality user-facing products are delivered on short deadlines. Takes pride in developing the best user experience while applying W3C web standards across multiple browsers. Building front-end experiences that educate, acquire, and retain customers to achieve team’s core KPIs.

Employment History:

  • MyLife.com, Inc.
  • Los Angeles, Ca.
  • 07/2015- 11/2021
  • Front-End Developer -
  • Managed email campaign development for MyLife plus worked special projects as assigned
  • Continuously built and refined email templates that worked across multiple platforms, browsers and devices
    • Approximate email sends per month: 25 million emails
    • Yearly email revenue totaled around $10 million
    • Integral part of the team that increased email revenue 4X by reactivating our disengaged group, despite a 50% reduction in website
    Other Accomplishments:
  • Built People Search onboarding that resulted in an increase of 23% in new user registrations
  • Helped with release of Background Reports that is the core feature of MyLife’s products
  • Hoverstate 2.0, INC.
  • Encino, Ca.
  • 04/2015 - 06/2015
  • Front-End Developer -
  • Integrated the development and launch of multiple websites and apps for the company
  • Built and launch of Single page application - http://www.swissnarcolepsyscale.com/
    Other Accomplishments:
  • Relaunched http://www.jazzpharma.com
  • Relaunched http://www.xyrem.com/
  • Akins Parker - (3 week contract)
  • Santa Ana, Ca.
  • 11/2014
  • Front-End Developer -
  • Integrated the relaunch of Toyota TRD - http://www.trdusa.com/

  • Diamond Web Services (DWS)
  • Los Angeles, Ca.
  • 05/2013 - 10/2014
  • Front-End Developer -
  • Integrated launch of multiple websites, apps, and games for several high-profile entertainment properties and support for other websites
  • Relaunch for FX Networks http://www.fxnetworks.com/
  • Produced voting app for “The Voice” http://www.nbc.com/the-voice/vote/, “American Idol” http://www.americanidol.com/vote , “Opposite Worlds” http://www.syfy.com/oppositeworlds/
  • Produced marketing demo game for Million Second Quiz
    Other Accomplishments:
  • launch http://www.viewtry.com/
  • launch https://www.myvitalink.com/
  • Provided HTML,CSS, JS support - http://www.laxcoastal.com/
  • Provided HTML,CSS, JS support - http://televisionfour.com/ and its sites “All Warrior Network” and “Motorland”
  • Fox Network Engineering & Operations, Digital Media, Entertainment,
  • Los Angeles, Ca.
  • 06/2012 - 06/2013
  • Front-End Developer -
  • Managed HTML template, updates, and emails for several high-profile entertainment properties
  • Produced HTML template on a PHP platform for http://www.americanidol.com, http://www.thexfactorusa.com and http://www.fox.com
  • Integrate HTML emails for American Idol
    Other Accomplishments:
  • Worked efficiently with an offshore/globally distributed team for development tasks
  • Worked directly with director of technology, systems lead, and product owners to prioritize and size development tasks
  • UCLA
  • (contract), Los Angeles, Ca.
  • 03/2012 - 04/2012
  • Front-End Developer -
  • Integrated redesign of UCLA website
  • Produced new HTML template on a PHP platform for http://www.ucla.edu/ and updated content
    • Used Photoshop to resize and optimize images to fit into the new templates
  • Napster
  • (a subsidiary of Best Buy Inc.), Los Angeles, Ca
  • 2003 - 2011
  • Front-End Developer -
  • Integrated all front-end marketing pages for the company, including analytics and A|B testing
  • Produced all front-end consumer marketing pages, registration, and purchase flows/upgrades for the Napster brand
    • Developed custom A/B testing platform for the marketing group to test best of breed experiences from splash page through registration
    • Integrated SiteCatalyst across all user facing consumer site pages
    • Migrated tracking from SiteCatalyst to Google Analytics
    • Adopted agile development processes from a waterfall environment. Including daily scrums, sprint planning, user story development, product planning, and retrospectives
    • Incorporated refactoring processes into daily code development
  • Pressplay
  • (a joint venture of Universal Music and Sony Music), Universal City, Ca.
  • 2001 - 2003
  • Front-End Developer -
  • Utilized HTML to integrate Pressplay's homepages, registration, upgrade, purchase, and artist detail pages
  • Integrated the consumer site and supporting pages for the Pressplay service. These pages helped users get informed and registered to use the subscription service software
  • Integrated the weekly Pressplay email newsletters that were sent to upsell the latest music, recommendations, and news
    Other Accomplishments:
  • Developed customized registration, upgrade, and purchase flows
  • Developed auto-responder emails sent upon successful registration and upgrade
  • Farmclub.com
  • (a unit of Vivendi Universal), Los Angeles, Ca.
  • 2000 - 2001
  • QA manager -
  • Managed a team of six QA engineers, Responsible for testing the functionality, quality, and user experience of the farmclub.com website
  • Maintained quality assurance of content between the weekly TV show and the website. Checking for continuity issues as the weekly shows aired on the USA network and those artists that won online challenge to appear on the TV show
    Other Accomplishments:
  • Drafted test plans for multiple projects
  • Used PVCS and Bugzilla to track bugs

Specialties:

Technologies:

(X)HTML (Cross-browser compatible), CSS (less/sass), Javascript (jQuery), SiteCatalyst (Integration), Google Analytics (Integration), Optimizely, Liquid(Shopify), Litmus, vi, Textpad, WinSCP, CVS, Bootstrap, Adobe PhotoShop, Figma, MS Office

Backend framworks

PHP, Java/Spring, Perl

Operating Systems

Microsoft Windows, Mac OS, Linux, Unix

Education:

  • California State University Hayward - Administration of Justice (104 quarter units)
  • Cerritos College - Associate in Arts, General Education

Awards and Interests:

  • Napster 10-year service award
  • 2010
  • Volunteer assistant Brazilian Jiu-Jitsu Instructor - UCLA
  • 2009 - 2011